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Zack's Mighty

Sponsored · Exhibit 01 · Record Guac Scoop

Your guac deserves a chip that stays in one piece from the first scoop to the last.

Our record guac scoop weighed in at a hefty 3.1 ounces! Sea Salt Tortilla Chips are made with heirloom flint corn and organic avocado oil, built sturdy for dipping. Feel free to run your own experiments though.

Take a bag to the next party and test the scoop yourself.

Sea Salt Tortilla Chips
Built sturdy for dipping

ZACKSMIGHTY.COM

Sea Salt, Built Sturdy for Dipping

Shop Sea Salt
Format
Product hero
Persona
Guac lovers who have watched a chip snap mid-scoop at a party
Reason to buy
Built sturdy for dipping
Funnel stage
Top of funnel
Product
Sea Salt Tortilla Chips
Lands on
Landing page

Why it should work. A concrete scoop weight makes the sturdiness claim visual and easy to remember.

Tests. Whether a sturdiness proof point opens colder audiences better than a flavor hook.

Zack's Mighty

Sponsored · Exhibit 02 · Buffalo Heat Seal

Tangy Buffalo Ranch with the perfect kick of heat, rolled into one crunchy chip.

Buffalo Ranch Rolled Chips start from $28.00. They are seed oil-free, made with avocado oil, with no artificial colors or dye, Non-GMO Project Verified, gluten-free and vegan. Real flavor, real ingredients.

Open a bag, taste the heat, and read the label twice.

Buffalo Ranch Rolled Chips
Seed Oil-Free: Made with Avocado Oil

Seed oil-free. Dye-free. Rolled.

Buffalo Ranch Rolled Chips, from $28.00

ZACKSMIGHTY.COM

Buffalo Ranch Rolled Chips

Shop Rolled Chips
Format
Offer on product photo
Persona
Snackers who love heat and read the ingredient list first
Reason to buy
Seed oil-free, avocado oil
Funnel stage
Bottom of funnel
Product
Buffalo Ranch Rolled Chips
Lands on
Landing page

Why it should work. Price plus label claims gives a bottom-funnel buyer the facts to decide.

Tests. Price shown on the creative against a claims-only version.

Zack's Mighty

Sponsored · Exhibit 03 · Sweet Heat Breakdown

Sweet heat that still holds up when you scoop the dip.

These chips bring the Sweeeet Heat! Sweet & Spicy Chili Tortilla Chips are made with organic avocado oil and heirloom flint corn. Certified Organic, Non-GMO Project Verified, Certified Regenerative by A Greener World. Gluten-free, vegan.

Heat on the chip, dip on the side, nothing left in the bowl.

Sweet & Spicy Chili Tortilla Chips
Sweet heat, real corn
  1. 1Heirloom flint corn
  2. 2Organic avocado oil
  3. 3Certified Organic, Non-GMO Project Verified
  4. 4Gluten-free, vegan

ZACKSMIGHTY.COM

Sweet & Spicy Chili Chips

Shop Sweet & Spicy
Format
Product photo, ingredient chips
Persona
Heat seekers who want a sweeter kick on a sturdy chip
Reason to buy
Certified organic, non-GMO
Funnel stage
Middle of funnel
Product
Sweet & Spicy Chili Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Exhibit 04 · Lime Menu Card

Very tangy, very sturdy, and very hard to stop eating.

Lime Tortilla Chips are very tangy, made with organic avocado oil and heirloom flint corn, and sturdy for dipping. Certified Organic and Non-GMO Project Verified, gluten-free and vegan. Every scoop gets a lime kick.

Pair a bag with your thickest, heaviest dip tonight.

Lime, tangy and sturdy

Lime Tortilla Chips

  • Very tangy!
  • Organic avocado oil
  • Sturdy for dipping
  • Heirloom flint corn
Lime Tortilla Chips

ZACKSMIGHTY.COM

Lime Tortilla Chips

Shop Lime
Format
Menu-card split, product photo
Persona
Citrus fans who dip heavy and hate broken chips
Reason to buy
Built sturdy for dipping
Funnel stage
Middle of funnel
Product
Lime Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Exhibit 05 · Nacho Full Bleed

Zesty and cheesy, and not a broken piece in the bowl.

Nacho Tortilla Chips are zesty and cheesy, fried in organic avocado oil and made with heirloom flint corn. Certified Organic, Non-GMO Project Verified and gluten-free. Built for the chip bowl and the dip bowl alike.

Bring the nacho night and keep the crunch all the way down.

Nacho Tortilla Chips
Certified Organic

Zesty. Cheesy. Unbroken.

ZACKSMIGHTY.COM

Nacho Tortilla Chips

Shop Nacho
Format
Full-bleed photo
Persona
Cheese chip fans who snack straight from the bag
Reason to buy
Flavor with a kick
Funnel stage
Top of funnel
Product
Nacho Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Exhibit 06 · Three Flavor Collage

Three flavors, one avocado oil, and the same sturdy bite in every bag.

Sea Salt, Lime, Nacho: one lineup, all made with organic avocado oil. A customer review reads: "Finally, chips that don't make me feel terrible after eating them! The avocado oil makes such a difference!" - Sarah R.

Pick a favorite flavor, or take all three home.

Sea Salt

Sea Salt

Lime

Lime

Nacho

Nacho

Three flavors, one avocado oil

Made with organic avocado oil

ZACKSMIGHTY.COM

Meet the Tortilla Lineup

Shop the Lineup
Format
Three-photo collage
Persona
New shoppers choosing a first flavor
Reason to buy
Seed oil-free, avocado oil
Funnel stage
Middle of funnel
Product
Sea Salt Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Native 01 · Nacho Night Notes

Notes to self before nacho night: no more chips that fold under the beans.

Skillet nachos are heavy: beans, cheese, chips and more. Our tortilla chips are crafted with the traditional Nixtamalization process, then fried in avocado oil (no seed oils), for a sturdy chip with the strength to lift the heftiest guacamole.

Add sturdy chips to the list and keep the crunch.

Sea Salt Tortilla Chips

Notes

Notes for nacho night

  • Chips that survive the beans
  • Dip stays on the chip
  • Avocado oil, no seed oils
  • Gluten-free, finally

ZACKSMIGHTY.COM

Chips for Skillet Nachos

Shop Sea Salt
Format
Notes app over product photo
Persona
Home cooks who build loaded nachos on weeknights
Reason to buy
Seed oil-free, avocado oil
Funnel stage
Top of funnel
Product
Sea Salt Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Native 02 · Group Chat Chips

The group chat just asked who is bringing the chips for the guac.

We got tired of losing half our chips to the bottom of the guacamole bowl, so we built a better one. Zack's Mighty combines regenerative corn with organic avocado oil to make a chip strong enough for heavy-duty guac.

Be the one who answers first, with a bag that holds up.

Mom

Who's bringing chips for the guac?

Sea Salt Tortilla Chips

Who is bringing chips for the guac?

Me. Zack's Mighty, chips that won't break in dip.

ZACKSMIGHTY.COM

Chips That Won't Break in Dip

Shop Chips
Format
Message thread with photo
Persona
Party hosts who always get assigned the snacks
Reason to buy
Born from the broken chip
Funnel stage
Top of funnel
Product
Sea Salt Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Native 03 · Flavor Poll Duel

Poll time: sweet heat or zesty and cheesy? Choose your side.

Sweet & Spicy Chili Tortilla Chips bring the Sweeeet Heat. Nacho Tortilla Chips are zesty and cheesy. Both are made with organic avocado oil and heirloom flint corn, and both are certified organic. Vote, then pick your bag.

Vote in the poll, then fill the cart with your winner.

Sweet & Spicy Chili
Nacho

Sweet heat or cheesy zest?

Sweet & Spicy ChiliNacho

ZACKSMIGHTY.COM

Pick Your Flavor

Pick a Flavor
Format
Stories poll
Persona
Flavor debaters who snack with friends
Reason to buy
Flavor with a kick
Funnel stage
Middle of funnel
Product
Sweet & Spicy Chili Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Native 04 · Cookout Camera Roll

Camera roll from the cookout: the big bowl of elote dip survived.

Elote dip is a heavy scoop: sweet corn, mayonnaise, Mexican crema and cotija cheese. A chip made with regenerative corn and organic avocado oil is built to carry it, sturdy for dipping from the first scoop to the last.

Save the recipe, then bring chips that can carry it.

Sea Salt Tortilla Chips
RecentsSaturday
evening
Edit

Elote dip, chips intact

ZACKSMIGHTY.COM

Chips for Elote Dip

Shop Chips
Format
Camera-roll share
Persona
Cookout hosts who make a big bowl of dip
Reason to buy
Built sturdy for dipping
Funnel stage
Top of funnel
Product
Sea Salt Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Meme 01 · Snap Versus Scoop

One of these chips ends the party early. Guess which.

Zack's Mighty was born to end the heartbreak of a fragile chip snapping mid-scoop. We combine regenerative corn with organic avocado oil to create a chip strong enough to handle heavy-duty guac.

Choose the chip that stays whole.

Snap or scoop?

Drake Hotline Bling meme about Zack's Mighty

Chips that snap mid-scoop

Chips built sturdy for dipping

Zack's Mighty

ZACKSMIGHTY.COM

End the Chip Heartbreak

Shop Sea Salt
Format
Meme template, product swapped in
Persona
Anyone who has lost a chip in the guac bowl
Reason to buy
Born from the broken chip
Funnel stage
Top of funnel
Product
Sea Salt Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Native 05 · Empty Bag Roll

Late-night camera roll: the bag of rolled chips is empty again.

THERE'S A NEW ROLLED CHIP IN TOWN: the first ever delicious seed oil-free, dye-free, non-GMO rolled tortilla chip. Buffalo Ranch brings a tangy ranch flavor with the perfect kick of heat.

Real flavor, real ingredients, out of this world taste.

Buffalo Ranch Rolled Chips
RecentsTuesday
late night
Edit

Empty bag, full flavor

ZACKSMIGHTY.COM

A New Rolled Chip

Shop Rolled Chips
Format
Camera-roll share
Persona
Late-night snackers who want heat without dyes
Reason to buy
Flavor with a kick
Funnel stage
Middle of funnel
Product
Buffalo Ranch Rolled Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Meme 02 · Tangy Upgrade Meme

Eyes up. A tangier chip just walked into the party.

Lime Tortilla Chips are very tangy, made with organic avocado oil and heirloom flint corn, and sturdy for dipping. Certified Organic and Non-GMO Project Verified, gluten-free and vegan. Your guac deserves the upgrade.

Break up with the chip that breaks.

Meet the tangy upgrade

Distracted Boyfriend meme about Zack's Mighty

Lime Tortilla Chips

Me with a bowl of guac

The fragile chip I used to buy

Zack's Mighty

ZACKSMIGHTY.COM

Upgrade Your Chip Bowl

Shop Lime
Format
Meme template, product swapped in
Persona
Lime lovers loyal to a chip that keeps snapping
Reason to buy
Flavor with a kick
Funnel stage
Middle of funnel
Product
Lime Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Meme 03 · Two Button Dilemma

The hardest choice of snack night is also the tastiest one.

Nacho is zesty and cheesy. Sweet & Spicy Chili brings the Sweeeet Heat. Both are tortilla chips made with organic avocado oil and heirloom flint corn, certified organic and Non-GMO Project Verified. Order both and stop sweating.

Fill the cart and settle the debate.

Cheesy or sweet heat?

Two Buttons meme about Zack's Mighty

Nacho Tortilla Chips

Sweet & Spicy Chili Tortilla Chips

Me, picking one flavor

Zack's Mighty

ZACKSMIGHTY.COM

Order Both Flavors

Shop Tortilla Chips
Format
Meme template, product swapped in
Persona
Undecided snackers building a first order
Reason to buy
Flavor with a kick
Funnel stage
Bottom of funnel
Product
Nacho Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Meme 04 · Chip Brain Levels

Chip bowl evolution: four levels, and level four is certified regenerative.

Sweet & Spicy Chili Tortilla Chips are made with organic avocado oil and heirloom flint corn. Certified Organic, Non-GMO Project Verified, Certified Regenerative by A Greener World. Gluten-free and vegan, with sweet heat in every bite.

Skip straight to the top level with a bag of Zack's Mighty.

Four levels of chip

Expanding Brain meme about Zack's Mighty

Chips that break in dip

Chips fried in avocado oil

Chips with no seed oils

Chips from certified regenerative corn

Zack's Mighty

ZACKSMIGHTY.COM

Certified Regenerative Chips

Shop Sweet & Spicy
Format
Meme template, product swapped in
Persona
Ingredient readers who still want bold flavor
Reason to buy
First with regenerative corn
Funnel stage
Middle of funnel
Product
Sweet & Spicy Chili Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Meme 05 · Rolled Chip Hot Take

Hot take for the snack table: rolled chips can be seed oil-free.

Discover the first ever delicious seed oil-free, dye-free, non-GMO rolled tortilla chip. Chile Lime Rolled Chips bring bold and zesty flavor with the perfect kick of heat, made with avocado oil, gluten-free and vegan.

Change our mind, or grab a bag and find out.

Rolled chips, seed oil-free

Change My Mind meme about Zack's Mighty

Rolled chips can be seed oil-free and taste great

Zack's Mighty

ZACKSMIGHTY.COM

Chile Lime Rolled Chips

Shop Rolled Chips
Format
Meme template, product swapped in
Persona
Snackers skeptical that rolled chips can taste this good
Reason to buy
Seed oil-free, avocado oil
Funnel stage
Top of funnel
Product
Chile Lime Rolled Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Meme 06 · Party Plan Meme

The plan: bring chips, scoop heavy, and watch the bag disappear.

Sea Salt Tortilla Chips are made with heirloom flint corn and organic avocado oil, sturdy for dipping. Certified Organic, Non-GMO Project Verified, Certified Regenerative by A Greener World. Gluten-free and vegan.

Make the plan: one bag for the table, one for you.

The plan never changes

Gru's Plan meme about Zack's Mighty

Bring Sea Salt Tortilla Chips

Scoop the heaviest guac

The bag is empty

The bag is empty

Zack's Mighty

ZACKSMIGHTY.COM

Sea Salt for the Party

Shop Sea Salt
Format
Meme template, product swapped in
Persona
Party planners who keep running out of chips
Reason to buy
Certified organic, non-GMO
Funnel stage
Middle of funnel
Product
Sea Salt Tortilla Chips
Lands on
Landing page

Zack's Mighty

Sponsored · Meme 07 · Buff Rolled Chip

Strong chip, weak chip: which one is on your snack table?

Buffalo Ranch Rolled Chips are seed oil-free, made with avocado oil, with no artificial colors or dye. Non-GMO Project Verified, gluten-free and vegan, with a tangy ranch flavor and the perfect kick of heat.

Put the strong chip on the table.

Strong chip, no dye

Buff Doge vs. Cheems meme about Zack's Mighty

Buffalo Ranch Rolled Chips: no dye, no seed oils

Rolled chips with artificial colors

Zack's Mighty

ZACKSMIGHTY.COM

Dye-Free Buffalo Ranch

Shop Buffalo Ranch
Format
Meme template, product swapped in
Persona
Heat lovers who check labels for dyes and seed oils
Reason to buy
Seed oil-free, avocado oil
Funnel stage
Top of funnel
Product
Buffalo Ranch Rolled Chips
Lands on
Landing page

Photography and product names belong to Zack's Mighty. Every ad lands on a page in this package. Memes use real, recognizable templates with Zack's Mighty product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.